Research handbook on brand co-creation : theory, practice and ethical implications

• Other Authors: Markovic, Stefan (Editor), Gyrd-Jones, Richard (Editor), Wallpach, Sylvia von (Editor), Lindgreen, Adam (Editor)
• Format: Book
• Language: English
• Published: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar publishing, 2022
• Subjects: řízení značky; obchodní značky; brand management; brand name products; brand co-creation; příručky; handbooks and manuals
• ISBN: 978-1-0353-2368-5
• Physical Description: xxxiii, 401 stran : ilustrace ; 25 cm