Advertising & integrated brand promotion

• Main Authors: Scheinbaum, Angeline Close (Author), O'Guinn, Thomas C. (Author), Semenik, Richard J., 1948- (Author)
• Format: Book
• Language: English
• Published: Australia ; Brazil ; Canada ; Mexico ; Singapore ; United Kingdom ; United States : Cengage, [2023]
• Edition: Ninth edition
• Subjects: reklama a propagace; obchodní značky; řízení značky; advertising; brand name products; brand management; kolektivní monografie; collective monographs
• ISBN: 978-0-357-72140-7
• Physical Description: xxii, 452 stran : ilustrace ; 30 cm