Agile marketing performance management : 10 success factors for maximizing marketing ROI dynamically
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| Main Authors | , , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Wiesbaden, Germany :
Springer,
2022.
|
| Series | Management for professionals,
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783658380533 9783658380526 |
| ISSN | 2192-810X |
| Physical Description | 1 online zdroj (xvii, 115 stran) : ilustrace. |
Cover
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| 100 | 1 | |a Stürze, Sascha, |e author. | |
| 245 | 1 | 0 | |a Agile marketing performance management : |b 10 success factors for maximizing marketing ROI dynamically / |c Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar. |
| 264 | 1 | |a Wiesbaden, Germany : |b Springer, |c 2022. | |
| 300 | |a 1 online zdroj (xvii, 115 stran) : |b ilustrace. | ||
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| 700 | 1 | |a Righetti, Claudio, |d 1966- |e author. | |
| 700 | 1 | |a Rasztar, Matthias, |d 1965- |e author. | |
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