Marketing to the aging population : strategies and tools for companies in various industries
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Springer,
[2022]
|
| Series | Management for professionals.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783031130977 9783031130960 |
| Physical Description | 1 online zdroj (xv, 345 stran) : ilustrace. |
Cover
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| 100 | 1 | |a Moschis, George P., |d 1944- |e author. | |
| 245 | 1 | 0 | |a Marketing to the aging population : |b strategies and tools for companies in various industries / |c George P. Moschis. |
| 264 | 1 | |a Cham : |b Springer, |c [2022] | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online zdroj (xv, 345 stran) : |b ilustrace. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 1 | |a Management for professionals | |
| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 590 | |a eBooks on EBSCOhost |b All EBSCO eBooks | ||
| 650 | 0 | 7 | |a řízení vztahů se zákazníky |7 ph118187 |2 czenas |
| 650 | 0 | 7 | |a senioři |7 ph117267 |2 czenas |
| 650 | 0 | 7 | |a cílený marketing |7 ph486125 |2 czenas |
| 650 | 0 | 7 | |a spotřebitelské chování |7 ph125966 |2 czenas |
| 650 | 0 | 7 | |a psychologie prodeje |7 ph119528 |2 czenas |
| 650 | 0 | 9 | |a customer relationship management |2 eczenas |
| 650 | 0 | 9 | |a older people |2 eczenas |
| 650 | 0 | 9 | |a target marketing |2 eczenas |
| 650 | 0 | 9 | |a consumer behavior |2 eczenas |
| 650 | 0 | 9 | |a psychology of selling |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a monographs |2 eczenas | |
| 655 | 9 | |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Moschis, George P., 1944- |t Marketing to the aging population. |d Cham : Springer, 2022 |z 9783031130960 |w (OCoLC)1338671245 |
| 830 | 0 | |a Management for professionals. | |
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