Achieving business competitiveness in a digital environment : opportunities in e-commerce and online marketing
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| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cham :
Springer,
[2022]
|
| Series | Contributions to management science.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9783030931315 9783030931308 |
| ISSN | 2197-716X |
| Physical Description | 1 online zdroj : ilustrace. |
Cover
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| 245 | 0 | 0 | |a Achieving business competitiveness in a digital environment : |b opportunities in e-commerce and online marketing / |c Tereza Semerádová, Petr Weinlich, editors. |
| 264 | 1 | |a Cham : |b Springer, |c [2022] | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online zdroj : |b ilustrace. | ||
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| 490 | 1 | |a Contributions to management science, |x 2197-716X | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 590 | |a eBooks on EBSCOhost |b All EBSCO eBooks | ||
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| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 7 | |a obsahový marketing |7 ph1060952 |2 czenas |
| 650 | 0 | 7 | |a konkurenceschopnost |7 ph121800 |2 czenas |
| 650 | 0 | 7 | |a strategický management |7 ph116291 |2 czenas |
| 650 | 0 | 9 | |a electronic commerce |2 eczenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 650 | 0 | 9 | |a content marketing |2 eczenas |
| 650 | 0 | 9 | |a competitiveness |2 eczenas |
| 650 | 0 | 9 | |a strategic planning |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
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| 700 | 1 | |a Semerádová, Tereza, |d 1989- |e editor. | |
| 700 | 1 | |a Weinlich, Petr, |d 1976- |e editor. | |
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| 830 | 0 | |a Contributions to management science. |x 2197-716X | |
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