Brand management in a co-creation perspective : communication as constitutive of brands
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
London ; New York, NY :
Routledge, Taylor & Francis Group,
2021.
|
| Series | Routledge studies in marketing
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781000410587 9781003050100 9781000410617 9780367504892 9780367504977 |
| Physical Description | 1 online zdroj. |
Cover
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| 100 | 1 | |a Hansen, Heidi |e author. | |
| 245 | 1 | 0 | |a Brand management in a co-creation perspective : |b communication as constitutive of brands / |c Heidi Hansen. |
| 264 | 1 | |a London ; |a New York, NY : |b Routledge, Taylor & Francis Group, |c 2021. | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online zdroj. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge studies in marketing | |
| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 590 | |a eBooks on EBSCOhost |b All EBSCO eBooks | ||
| 650 | 0 | 7 | |a řízení značky |7 ph205089 |2 czenas |
| 650 | 0 | 7 | |a marketingový management |7 ph115229 |2 czenas |
| 650 | 0 | 7 | |a obchodní značky |7 ph166532 |2 czenas |
| 650 | 0 | 9 | |a brand management |2 eczenas |
| 650 | 0 | 9 | |a marketing management |2 eczenas |
| 650 | 0 | 9 | |a brand name products |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a monographs |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Hansen, Heidi (Marketing researcher). |t Brand management in a co-creation perspective |d London ; New York, NY : Routledge, Taylor & Francis Group, 2021 |z 9780367504892 |w (DLC) 2021002595 |
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