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Marketing and managing tourism...
Marketing and managing tourism destinations
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Bibliographic Details
Main Author:
Morrison, Alastair M., 1949-
(Author)
Format:
Book
Language:
English
Published:
London ; New York :
Routledge, Taylor & Francis Group,
2024
Edition:
Third edition
Subjects:
management destinací
marketing destinací
cestovní ruch
management cestovního ruchu
destination management
destination marketing
tourism
tourism management
učebnice vysokých škol
textbooks (higher)
ISBN:
978-1-032-38069-8
Physical Description:
xv, 689 stran : ilustrace
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Table of contents
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