Hospitality marketing : principles and practice

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Bibliographic Details
Main Authors Gursoy, Dogan (Author), Bowie, David, 1951- (Author), Buttle, Francis (Author)
Format Book
LanguageEnglish
Published London ; New York : Routledge, Taylor & Francis Group, 2023
EditionFourth edition
Subjects
cestovní ruch
marketing cestovního ruchu
marketing destinací
management cestovního ruchu
marketingová komunikace
hotelnictví
marketingový management
tourism
tourism marketing
destination marketing
tourism management
communication in marketing
hotel-keeping
marketing management
kolektivní monografie
collective monographs
ISBN978-1-032-03026-5
978-1-032-03036-4
Physical Descriptionxvi, 402 stran

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:978-1-032-03026-5
978-1-032-03036-4
Physical Description:xvi, 402 stran

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