Description: Hospitality marketing :

Hospitality marketing : principles and practice

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Bibliographic Details
Main Authors:	Gursoy, Dogan (Author), Bowie, David, 1951- (Author), Buttle, Francis (Author)
Format:	Book
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2023
Edition:	Fourth edition
Subjects:	cestovní ruch marketing cestovního ruchu marketing destinací management cestovního ruchu marketingová komunikace hotelnictví marketingový management tourism tourism marketing destination marketing tourism management communication in marketing hotel-keeping marketing management kolektivní monografie collective monographs
ISBN:	978-1-032-03026-5 978-1-032-03036-4
Physical Description:	xvi, 402 stran

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Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	978-1-032-03026-5 978-1-032-03036-4