Advertising media planning : a brand management approach

• Main Authors: Kelley, Larry D., 1955- (Author), Sheehan, Kim, 1958- (Author), Dobia, Lisa (Author), Koranda, David E. (Author), Jugenheimer, Donald W., 1943- (Author)
• Format: Book
• Language: English
• Published: New York ; London : Routledge, Taylor & Francis Group, 2023
• Edition: Fifth edition
• Subjects: reklamní média; obchodní značky; řízení značky; advertising media; brand name products; brand management; příručky; handbooks, manuals, etc
• ISBN: 978-1-032-19215-4
• Physical Description: ix, 301 stran : ilustrace ; 25 cm