Digital marketing fundamentals : from strategy to ROI
Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international exa...
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| Main Authors | , , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Groningen ; London :
Noordhoff : Routledge,
2021
|
| Edition | Second edition |
| Subjects | |
| ISBN | 978-90-01-74984-2 978-1-032-06741-4 978-1-003-20365-0 |
| Physical Description | 649 stran : ilustrace |
Cover
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| 250 | |a Second edition | ||
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