Digital marketing fundamentals : from strategy to ROI

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international exa...

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Bibliographic Details
Main Authors Visser, Marjolein (Author), Sikkenga, Berend (Author), Berry, Mike, 1958- (Author)
Format Book
LanguageEnglish
Published Groningen ; London : Noordhoff : Routledge, 2021
EditionSecond edition
Subjects
internetový marketing
sociální média
investice
marketing
Internet marketing
social media
investments
učebnice
textbooks
ISBN978-90-01-74984-2
978-1-032-06741-4
978-1-003-20365-0
Physical Description649 stran : ilustrace

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Summary:Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:978-90-01-74984-2
978-1-032-06741-4
978-1-003-20365-0
Physical Description:649 stran : ilustrace

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