Marketing countries, places, and place-associated brands : identity and image

• Other Authors: Papadopoulos, N. G. 1946- (Editor), Cleveland, Mark, 1969- (Editor)
• Format: Book
• Language: English
• Published: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2022
• Subjects: teritoriální marketing; regional marketing; branding (marketing); kolektivní monografie; collective monographs
• ISBN: 978-1-0353-0680-0
• Physical Description: xix, 366 stran : ilustrace ; 24 cm