Description: Marketing countries, places, and place-associated brands :

Marketing countries, places, and place-associated brands : identity and image

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Bibliographic Details
Other Authors:	Papadopoulos, N. G. 1946- (Editor), Cleveland, Mark, 1969- (Editor)
Format:	Book
Language:	English
Published:	Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2022
Subjects:	teritoriální marketing regional marketing branding (marketing) kolektivní monografie collective monographs
ISBN:	978-1-0353-0680-0
Physical Description:	xix, 366 stran : ilustrace ; 24 cm

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Bibliography:	Obsahuje bibliografie a rejstřík
ISBN:	978-1-0353-0680-0