Handbook of research on identity theory in marketing

• Other Authors: Reed II, Americus (Editor), Forehand, Mark (Editor)
• Format: Book
• Language: English
• Published: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2021
• Subjects: marketing > psychologické aspekty; identita; spotřebitelé; marketing > psychological aspects; identity; consumers; branding (marketing); příručky; kolektivní monografie; handbooks and manuals; collective monographs
• ISBN: 978-1-80088-949-1
• Physical Description: xiv, 483 stran : ilustrace ; 24 cm