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|a 978-0-367-85930-5
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|x Management. Řízení
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|a Contemporary issues in luxury brand management /
|c edite by Sylvie Studente and Eleonora Cattaneo
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1 |
|a London ;
|a New York :
|b Routledge, Taylor & Francis Group,
|c 2023
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| 300 |
|
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|a xv, 162 stran :
|b ilustrace ;
|c 25 cm
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| 336 |
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|a text
|b txt
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| 337 |
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|a bez média
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| 338 |
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|a řízení značky
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|a marketingový management
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|a luxusní zboží
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|a brand name products
|2 eczenas
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|a brand management
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|a marketing management
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|a papers of several authors
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|a Studente, Sylvie
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|a Cattaneo, Eleonora
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