Contemporary issues in luxury brand management

• Other Authors: Studente, Sylvie (Editor), Cattaneo, Eleonora (Editor)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2023
• Subjects: obchodní značky; řízení značky; marketingový management; luxusní zboží; brand name products; brand management; marketing management; luxuries; sborníky; papers of several authors
• ISBN: 978-0-367-85930-5
• Physical Description: xv, 162 stran : ilustrace ; 25 cm