Advanced introduction to advertising

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Bibliographic Details
Main Author: Pelsmacker, Patrick de, 1957- (Author)
Format: Book
Language: English
Published: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2022]
Series: Elgar advanced introductions
Subjects:
reklama a propagace
reklama a propagace > etické a morální aspekty
reklamní strategie
strategický management
advertising
advertising > ethical and moral aspects
advertising strategy
strategic planning
učebnice
příručky
textbooks
handbooks and manuals
ISBN: 978-1-80220-090-4
Physical Description: xii, 166 stran ; 22 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/PELSMACKER,P.

Status Description Location Call Number
In house loan Study room - 3rd floor 659/PELSMACKER,P.

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