Advanced introduction to advertising

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Bibliographic Details
Main Author	Pelsmacker, Patrick de, 1957- (Author)
Format	Book
Language	English
Published	Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2022]
Series	Elgar advanced introductions
Subjects	reklama a propagace reklama a propagace > etické a morální aspekty reklamní strategie strategický management advertising advertising > ethical and moral aspects advertising strategy strategic planning učebnice příručky textbooks handbooks and manuals
ISBN	978-1-80220-090-4
Physical Description	xii, 166 stran ; 22 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/PELSMACKER,P.