The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation

• Other Authors: Nguyen, Bang, (Editor), Melewar, T. C., (Editor), Foroudi, Pantea, (Editor)
• Format: eBook
• Language: English
• Published: London, England : Emerald Publishing Limited, [2022]
• Subjects: obchodní komunikace; stakeholders; identita organizace; communication in business; corporate identity; branding (marketing); elektronické knihy; příručky; electronic books; handbooks and manuals
• ISBN: 9781800718975; 9781800718982
• Physical Description: 1 online zdroj (601 stran)

The Emerald Handbook of Multi-Stakeholder Communicationgathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview o...