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|x Řízení a správa podniku
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|x Učební osnovy. Vyučovací předměty. Učebnice
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|a Kitchen, Philip J.,
|d 1953-
|7 jo2012718137
|4 aut
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|a Integrated marketing communications :
|b a global brand-driven approach /
|c Philip J. Kitchen, Marwa E. Tourky
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| 250 |
|
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|a 2nd ed. 2021
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| 264 |
|
1 |
|a Cham :
|b Palgrave Macmillan,
|c [2022]
|
| 264 |
|
4 |
|c ©2022
|
| 300 |
|
|
|a x, 374 stran :
|b barevné ilustrace ;
|c 24 cm
|
| 336 |
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|a text
|b txt
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|a marketingová komunikace
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|a communication in marketing
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