Integrated marketing communications : a global brand-driven approach

• Main Author: Kitchen, Philip J., 1953- (Author)
• Format: Book
• Language: English
• Published: Cham : Palgrave Macmillan, [2022]
• Edition: 2nd ed. 2021
• Subjects: marketingová komunikace; communication in marketing; učebnice; textbooks
• ISBN: 978-3-030-76415-9
• Physical Description: x, 374 stran : barevné ilustrace ; 24 cm