Integrated marketing communications : a global brand-driven approach

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Bibliographic Details
Main Author Kitchen, Philip J., 1953- (Author)
Format Book
LanguageEnglish
Published Cham : Palgrave Macmillan, [2022]
Edition2nd ed. 2021
Subjects
marketingová komunikace
communication in marketing
učebnice
textbooks
ISBN978-3-030-76415-9
Physical Descriptionx, 374 stran : barevné ilustrace ; 24 cm

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TOC from ObalkyKnih.cz
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Bibliography:Obsahuje bibliografie a rejstřík
ISBN:978-3-030-76415-9
Physical Description:x, 374 stran : barevné ilustrace ; 24 cm

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