Behavioral economics : the basics

• Main Authors: Corr, Philip J., (Author), Plagnol, Anke C., (Author)
• Format: eBook
• Language: English
• Published: London : Routledge, 2023.
• Edition: Second edition.
• Series: Basics (Routledge (Firm))
• Subjects: behaviorální ekonomie; spotřebitelské chování; behavioral economics; consumer behavior; elektronické knihy; monografie; electronic books; monographs
• ISBN: 9781000839821; 9780367764326
• Physical Description: 1 online zdroj.

The second edition of Behavioral Economics: The Basics summarizes behavioral economics, which uses insights from the social sciences, especially psychology, to explain real-world economic behavior. Behavioral economic insights are routinely used not only to understand the choices people make but als...