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|a Lawes, Rachel,
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|a Using semiotics in marketing :
|b how to achieve consumer insight for brand growth and profits /
|c Rachel Lawes
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|a Second edition
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| 264 |
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1 |
|a London :
|b Kogan Page,
|c 2023
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|b ilustrace ;
|c 24 cm
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|a Terminologický slovník
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|a Obsahuje bibliografii, bibliografické odkazy a rejstřík
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|a spotřebitelé
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|a spotřebitelské chování
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|a marketing
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| 650 |
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|a semiotics
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|a consumers
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|a consumer behavior
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|a příručky
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