Description: Cross-cultural marketing :

Cross-cultural marketing : European perspectives

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Bibliographic Details
Other Authors:	Vescovi, Tiziano (Editor)
Format:	Book
Language:	English
Published:	Cheltenham ; Northampton, MA : Edward Elgar Publishing, 2022
Subjects:	interkulturní marketing > Evropa interkulturní komunikace > Evropa strategický management intercultural marketing > Europe intercultural communication > Europe strategic planning učebnice textbooks
ISBN:	978-1-80088-976-7
Physical Description:	xiii, 338 stran : ilustrace ; 25 cm

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Bibliography:	Obsahuje bibliografie a rejstřík
ISBN:	978-1-80088-976-7