Cross-cultural marketing : European perspectives

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Bibliographic Details
Other Authors Vescovi, Tiziano (Editor)
Format Book
LanguageEnglish
Published Cheltenham ; Northampton, MA : Edward Elgar Publishing, 2022
Subjects
interkulturní marketing > Evropa
interkulturní komunikace > Evropa
strategický management
intercultural marketing > Europe
intercultural communication > Europe
strategic planning
učebnice
textbooks
ISBN978-1-80088-976-7
Physical Descriptionxiii, 338 stran : ilustrace ; 25 cm

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TOC from ObalkyKnih.cz
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Bibliography:Obsahuje bibliografie a rejstřík
ISBN:978-1-80088-976-7
Physical Description:xiii, 338 stran : ilustrace ; 25 cm

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