Dynamics of international advertising : theoretical and practical perspectives
This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York :
Peter Lang Publishing,
[2017]
|
| Edition | Third edition |
| Subjects | |
| ISBN | 978-1-4331-2759-5 |
| Physical Description | xi, 353 stran : ilustrace, tabulky ; 26 cm |
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| Status | More Information | Location | Call Number | |
|---|---|---|---|---|
| Status Long term loan – Due: 21.12.2028 | More Information | Location FMC | Call Number 659/MUELLER,B. |