The media handbook : a complete guide to advertising media selection, planning, research, and buying

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Bibliographic Details
Main Author Katz, Helen E. (Author)
Format Book
LanguageEnglish
Published New York ; London : Routledge, Taylor & Francis Group, 2022
EditionEighth edition
Subjects
reklamní média
masmédia
internetová reklama
televizní reklama
marketing
spotřebitelské chování
advertising media
mass media
Internet advertising
television advertising
consumer behavior
příručky
handbooks and manuals
ISBN978-0-367-77556-8
Physical Description228 stran ; 25 cm

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TOC from ObalkyKnih.cz
More Information
ISBN:978-0-367-77556-8
Physical Description:228 stran ; 25 cm

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