The media handbook : a complete guide to advertising media selection, planning, research, and buying

• Main Author: Katz, Helen E. (Author)
• Format: Book
• Language: English
• Published: New York ; London : Routledge, Taylor & Francis Group, 2022
• Edition: Eighth edition
• Subjects: reklamní média; masmédia; internetová reklama; televizní reklama; marketing; spotřebitelské chování; advertising media; mass media; Internet advertising; television advertising; consumer behavior; příručky; handbooks and manuals
• ISBN: 978-0-367-77556-8
• Physical Description: 228 stran ; 25 cm