Description: Global marketing & advertising :

Global marketing & advertising : understanding cultural paradoxes

Saved in:

Bibliographic Details
Main Author:	Mooij, Marieke de, 1943- (Author)
Format:	Book
Language:	English
Published:	Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne : SAGE, 2022
Edition:	6th edition
Subjects:	mezinárodní marketing cílený marketing reklama a propagace interkulturní komunikace regionální kultura export marketing target marketing advertising intercultural communication regional culture monografie monographs
ISBN:	978-1-5297-3250-4
Physical Description:	xxi, 504 stran : ilustrace ; 24 cm

Description
Bibliography:	Obsahuje bibliografie a rejstřík
ISBN:	978-1-5297-3250-4