Description: Marketing research methods :

Marketing research methods : quantitative and qualitative approaches

Saved in:

Bibliographic Details
Main Authors:	Esteban-Bravo, Mercedes (Author), Sanz, J. Vidal (Author)
Format:	Book
Language:	English
Published:	Cambridge : Cambridge University Press, 2021
Edition:	First published
Subjects:	marketingový výzkum kvalitativní výzkum kvantitativní metody marketing research qualitative research quantitative methods učebnice textbooks
ISBN:	978-1-108-79269-1
Physical Description:	xx, 862 stran : ilustrace ; 25 cm

Description
Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	978-1-108-79269-1