Marketing research methods : quantitative and qualitative approaches

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Bibliographic Details
Main Authors Esteban-Bravo, Mercedes (Author), Sanz, J. Vidal (Author)
Format Book
LanguageEnglish
Published Cambridge : Cambridge University Press, 2021
EditionFirst published
Subjects
ISBN978-1-108-79269-1
Physical Descriptionxx, 862 stran : ilustrace ; 25 cm

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ISBN:978-1-108-79269-1
Physical Description:xx, 862 stran : ilustrace ; 25 cm