Services marketing : people, technology, strategy

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Bibliographic Details
Main Authors: Wirtz, Jochen (Author), Lovelock, Christopher H., 1940-2008 (Author)
Format: Book
Language: English
Published: New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo : World Scientific, [2022]
Edition: Ninth edition
Subjects:
služby
marketing
service industries
učebnice
textbooks
ISBN: 978-1-944659-82-0
Physical Description: xvii, 665 stran : ilustrace (převážně barevné) ; 28 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/WIRTZ,J.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/WIRTZ,J.

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