Market research in practice : an introduction to gaining greater market insight

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Bibliographic Details
Main Author	Hague, Paul N. (Author)
Format	Book
Language	English
Published	London : Kogan Page, 2022
Edition	Fourth edition
Subjects	marketingový výzkum marketingový management metodologie dotazníky zpracování dat marketing research marketing management methodology questionnaires data processing příručky handbooks and manuals
ISBN	978-1-3986-0284-7 978-1-3986-0282-3
Physical Description	xvi, 372 stran : ilustrace

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