The Routledge companion to marketing research

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Bibliographic Details
Other Authors Wright, Len Tiu (Editor), Moutinho, Luiz, 1949- (Editor), Stone, Merlin, 1948- (Editor), Bagozzi, Richard P. (Editor)
Format Book
LanguageEnglish
Published London ; New York : Routledge, Taylor & Francis Group, 2021
SeriesRoutledge companions
Subjects
marketingový výzkum
marketing research
příručky
sborníky
handbooks and manuals
papers of several authors
ISBN978-1-138-68278-8
Physical Descriptionxix, 611 stran : ilustrace ; 26 cm

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TOC from ObalkyKnih.cz
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Bibliography:Obsahuje bibliografie a rejstřík
ISBN:978-1-138-68278-8
Physical Description:xix, 611 stran : ilustrace ; 26 cm

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