The Routledge companion to marketing research

• Other Authors: Wright, Len Tiu (Editor), Moutinho, Luiz, 1949- (Editor), Stone, Merlin, 1948- (Editor), Bagozzi, Richard P. (Editor)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2021
• Series: Routledge companions
• Subjects: marketingový výzkum; marketing research; příručky; sborníky; handbooks and manuals; papers of several authors
• ISBN: 978-1-138-68278-8
• Physical Description: xix, 611 stran : ilustrace ; 26 cm