Marketing : principles and practice : a management-oriented approach

• Main Authors: Hollensen, Svend (Author), Opresnik, Marc Oliver, 1969- (Author)
• Format: Book
• Language: English
• Published: [Spojené státy americké?] : Opresnik Management Vonsulting, [2017-2021]
• Edition: Fourth edition
• Series: Opresnik management guides
• Subjects: marketingový management; marketing; strategický marketing; marketing management; strategic marketing; učebnice vysokých škol; textbooks (higher)
• ISBN: 979-8554161223
• Physical Description: 477 stran : černobílé ilustrace ; 23 cm