Neuromarketing and big data analytics for strategic consumer engagement : emerging research and opportunities
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2018]
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781522548355 9781522548348 |
| Physical Description | 1 online zdroj (20 PDFs (xi, 200 stran)) |
Cover
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| 100 | 1 | |a Sousa, Joana Coutinho de, |d 1986- |e author. | |
| 245 | 1 | 0 | |a Neuromarketing and big data analytics for strategic consumer engagement : |b emerging research and opportunities / |c by Joana Coutinho de Sousa. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2018] | |
| 300 | |a 1 online zdroj (20 PDFs (xi, 200 stran)) | ||
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| 504 | |a Obsahuje bibliografické odkazy a index. | ||
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| 650 | 0 | 9 | |a neuromarketing |2 eczenas |
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| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
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