Handbook of research on strategic retailing of private label products in a recovering economy

• Other Authors: Gómez-Suárez, Mónica, 1968- (Editor), Martínez Ruiz, María Pilar (Editor)
• Format: Electronic eBook
• Language: English
• Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2016]
• Subjects: reklama a propagace; spotřebitelské chování; privátní značky; strategický marketing; advertising; consumer behavior; private labels; strategic marketing; elektronické knihy; příručky; electronic books; handbooks and manulas
• ISBN: 9781522502210; 9781522502203
• Physical Description: 1 online zdroj (PDFs (625 stran)) : ilustrace