International case studies in tourism marketing

• Other Authors: Aktaş, Gürhan, Kozak, Metin, 1968-
• Format: eBook
• Language: English
• Published: London : Routledge, 2022
• Edition: 1st
• Series: Routledge International Case Studies in Tourism
• Subjects: cestovní ruch; marketing; tourism; elektronické knihy; případové studie; sborníky; electronic books; case studies; papers of several authors
• ISBN: 9781000600315; 9781003182856; 9781000600322; 9781032023151; 9781032023137
• Physical Description: 1 online zdroj : ilustrace.

This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of...