Digital marketing excellence : planning, optimizing and integrating online marketing

"Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two high...

Full description

Saved in:
Bibliographic Details
Main Authors: Chaffey, Dave, 1963- (Author), Smith, P. R. 1957- (Author)
Format: Book
Language: English
Published: London ; New York : Routledge, Taylor & Francis Group, 2023
Edition: Sixth edition
Subjects:
internetový marketing
Internet marketing
příručky
handbooks and manuals
ISBN: 978-0-367-44401-3
978-0-367-44475-4
978-1-003-00949-8
Physical Description: xxxvi, 638 stran : barevné ilustrace ; 25 cm

Cover

Table of contents

LEADER 03515cam a2200457 i 4500
001 106489
003 CZ ZlUTB
005 20221027164000.0
007 ta
008 220120s2022 xxka e f 001 0 eng
999 |c 106489  |d 106489 
020 |a 978-0-367-44401-3  |q (vázáno) 
020 |a 978-0-367-44475-4  |q (brožováno) 
020 |z 978-1-003-00949-8  |q (ebook) 
040 |a DLC  |b cze  |c DLC  |d ZLD002  |e rda 
044 |a xxk  |a xxu 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
080 |a 658.8:004.738.5  |2 MRF 
080 |a (035)  |2 MRF 
100 1 |a Chaffey, Dave,  |d 1963-  |7 vse2005267174  |4 aut 
245 1 0 |a Digital marketing excellence :  |b planning, optimizing and integrating online marketing /  |c Dave Chaffey and PR Smith 
250 |a Sixth edition 
264 1 |a London ;  |a New York :  |b Routledge, Taylor & Francis Group,  |c 2023 
300 |a xxxvi, 638 stran :  |b barevné ilustrace ;  |c 25 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a bez média  |b n  |2 rdamedia 
338 |a svazek  |b nc  |2 rdacarrier 
500 |a Terminologický slovník 
504 |a Obsahuje bibliografie a rejstřík 
520 |a "Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises"- Resumé vydavatel 
650 0 7 |a internetový marketing  |7 ph137251  |2 czenas 
650 0 9 |a Internet marketing  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks and manuals  |2 eczenas 
700 1 |a Smith, P. R.  |q (Paul Russell),  |d 1957-  |7 jo2010558662  |4 aut 
910 |a ZLD002 
928 9 |a Taylor & Francis Group 
942 |2 udc 
992 |a BK  |b SK 
952 |0 0  |1 0  |4 0  |6 339138CHAFFEYD  |7 0  |8 BOOK  |9 170442  |a UTBZL  |b UTBZL  |c 005  |d 2022-10-04  |l 2  |o 339.138/CHAFFEY,D.  |p 420010190956  |r 2023-01-04  |s 2022-12-16  |v 787.00  |w 2022-10-04  |x N:nákup;  |y 01 
952 |0 0  |1 0  |4 0  |6 339138CHAFFEYD  |7 0  |8 BOOK  |9 175458  |a UTBZL  |b UTBZL  |c 010  |d 2023-08-02  |l 1  |m 1  |o 339.138/CHAFFEY,D.  |p 420010193635  |q 2028-12-21  |r 2023-09-19  |s 2023-09-19  |v 906.00  |w 2023-08-02  |x N:nákup, pro Diego Fernando Plataterna;  |y 08 

Similar Items