Big data : a road map for successful digital marketing

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Bibliographic Details
Other Authors	Singh, Amandeep, 1982- (Editor), Bansal, Rohit, 1982- (Editor), Sharma, Sandhir, 1974- (Editor)
Format	Book
Language	English
Published	Berlin ; Boston : De Gruyter, [2022]
Subjects	big data marketing digitální média marketingová komunikace analýza dat digital media communication in marketing data analysis digitální marketing sborníky papers of several authors
ISBN	978-3-11-073841-4 978-3-11-073371-6 978-3-11-073378-5
Physical Description	x, 244 stran : ilustrace (některé barevné) ; 25 cm

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