Sports business management : decision making around the globe

"This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content s...

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Bibliographic Details
Main Authors: Foster, George, 1948- (Author), O'Reilly, Norm, 1973- (Author), Dávila, Antonio, (Author)
Format: Book
Language: English
Published: New York, NY ; London : Routledge, Taylor & Francis Group, 2021
Edition: Second edition
Subjects:
sportovní management
sportovní marketing
sports management
sports marketing
učebnice
textbooks
ISBN: 978-0-367-35606-4
978-0-367-35605-7
978-0-429-34053-6
Physical Description: viii, 616 stran : ilustrace (převážně barevné) ; 25 cm

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Table of contents

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072 7 |a 796  |x Sport. Hry. Tělesná cvičení  |2 Konspekt  |9 20 
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100 1 |a Foster, George,  |d 1948-  |7 vse2005290898  |4 aut 
245 1 0 |a Sports business management :  |b decision making around the globe /  |c George Foster, Norm O'Reilly and Antonio Dávila 
250 |a Second edition 
264 1 |a New York, NY ;  |a London :  |b Routledge, Taylor & Francis Group,  |c 2021 
300 |a viii, 616 stran :  |b ilustrace (převážně barevné) ;  |c 25 cm 
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520 |a "This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O'Reilly, and Dávila present a set of modular chapters supported with international examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations, involving organizations such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Harvard/Stanford cases are updated for the second edition, and entirely new chapters cover the latest topics, including eSports and Fantasy sport, outside-of-venue revenue streams, and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management, supported by a fully updated companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors"- Resumé vydavatel 
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650 0 7 |a sportovní marketing  |7 ph996064  |2 czenas 
650 0 9 |a sports management  |2 eczenas 
650 0 9 |a sports marketing  |2 eczenas 
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700 1 |a O'Reilly, Norm,  |d 1973-  |4 aut 
700 1 |a Dávila, Antonio,  |4 aut 
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928 9 |a Taylor & Francis Group 
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992 |a BK  |b SK 
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