Direct, digital & data-driven marketing
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Los Angeles ; London ; New Delhi ; Singapore ; Washington ; Melbourne :
SAGE,
[2020]
|
| Edition | 5th edition |
| Subjects | |
| ISBN | 978-1-5297-0818-9 978-1-5297-0817-2 |
| Physical Description | xxviii, 752 stran : ilustrace ; 26 cm |
Cover
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| 100 | 1 | |a Spiller, Lisa, |d 1960- |7 uk2012687339 |4 aut | |
| 245 | 1 | 0 | |a Direct, digital & data-driven marketing / |c Lisa Spiller |
| 246 | 3 | |a Direct, digital and data-driven marketing | |
| 250 | |a 5th edition | ||
| 264 | 1 | |a Los Angeles ; |a London ; |a New Delhi ; |a Singapore ; |a Washington ; |a Melbourne : |b SAGE, |c [2020] | |
| 264 | 4 | |c ©2020 | |
| 300 | |a xxviii, 752 stran : |b ilustrace ; |c 26 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a svazek |b nc |2 rdacarrier | ||
| 500 | |a Terminologický slovník | ||
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| 650 | 0 | 7 | |a analýza dat |7 ph301326 |2 czenas |
| 650 | 0 | 7 | |a přímý marketing |7 ph115992 |2 czenas |
| 650 | 0 | 7 | |a strategický marketing |7 ph116292 |2 czenas |
| 650 | 0 | 7 | |a segmentace trhu |7 ph314823 |2 czenas |
| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 9 | |a data analysis |2 eczenas |
| 650 | 0 | 9 | |a direct marketing |2 eczenas |
| 650 | 0 | 9 | |a strategic marketing |2 eczenas |
| 650 | 0 | 9 | |a market segmentation |2 eczenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 9 | |a handbooks and manuals |2 eczenas | |
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