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|a 978-0-367-34639-3
|q (brožováno)
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|a 159.9
|x Psychologie
|2 Konspekt
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1 |
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|a Fennis, Bob M.
|4 aut
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| 245 |
1 |
4 |
|a The psychology of advertising /
|c Bob M. Fennis and Wolfgang Stroebe
|
| 250 |
|
|
|a Third edition
|
| 264 |
|
1 |
|a London ;
|a New York :
|b Routledge, Taylor & Francis Group,
|c 2021
|
| 300 |
|
|
|a xii, 466 stran :
|b ilustrace ;
|c 26 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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| 337 |
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|
|a bez média
|b n
|2 rdamedia
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| 338 |
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|
|a svazek
|b nc
|2 rdacarrier
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| 500 |
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|
|a Terminologický slovník
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstříky
|
| 650 |
0 |
7 |
|a psychologie reklamy
|7 ph158335
|2 czenas
|
| 650 |
0 |
7 |
|a spotřebitelské chování
|7 ph125966
|2 czenas
|
| 650 |
0 |
9 |
|a psychology of advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a consumer behavior
|2 eczenas
|
| 655 |
|
7 |
|a kolektivní monografie
|7 fd501537
|2 czenas
|
| 655 |
|
9 |
|a collective monographs
|2 eczenas
|
| 700 |
1 |
|
|a Stroebe, Wolfgang
|7 jx20061222022
|4 aut
|
| 910 |
|
|
|a ZLD002
|
| 942 |
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|
|2 udc
|
| 992 |
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|a BK
|b SK
|
