Description: The psychology of advertising

The psychology of advertising

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Bibliographic Details
Main Authors:	Fennis, Bob M. (Author), Stroebe, Wolfgang (Author)
Format:	Book
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2021
Edition:	Third edition
Subjects:	psychologie reklamy spotřebitelské chování psychology of advertising consumer behavior kolektivní monografie collective monographs
ISBN:	978-0-367-34639-3
Physical Description:	xii, 466 stran : ilustrace ; 26 cm

Description
Item Description:	Terminologický slovník
Bibliography:	Obsahuje bibliografii a rejstříky
ISBN:	978-0-367-34639-3