Marketing at retail : understanding, influencing, and winning today's shopper

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Bibliographic Details
Other Authors Liljenwall, Robert (Editor), Daugherty, Barbara (Editor)
Format Book
LanguageEnglish
Published Chicago : POPAI, c2013
Edition4th ed.
Subjects
management prodeje
maloobchod
marketing
strategický marketing
marketingová komunikace
marketingový výzkum
sales management
retail trade
strategic marketing
communication in marketing
marketing research
sborníky
papers of several authors
ISBN978-1-4675-5060-4 1-4675-5060-4
Physical Description386 s. : il., portréty

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TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografické odkazy
ISBN:978-1-4675-5060-4 1-4675-5060-4
Physical Description:386 s. : il., portréty

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