Description: Marketing at retail :

Marketing at retail : understanding, influencing, and winning today's shopper

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Bibliographic Details
Other Authors:	Liljenwall, Robert (Editor), Daugherty, Barbara (Editor)
Format:	Book
Language:	English
Published:	Chicago : POPAI, c2013
Edition:	4th ed.
Subjects:	management prodeje maloobchod marketing strategický marketing marketingová komunikace marketingový výzkum sales management retail trade strategic marketing communication in marketing marketing research sborníky papers of several authors
ISBN:	978-1-4675-5060-4 1-4675-5060-4
Physical Description:	386 s. : il., portréty

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Bibliography:	Obsahuje bibliografické odkazy
ISBN:	978-1-4675-5060-4 1-4675-5060-4