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Creating signature stories : strategic messaging that persuades, energizes and inspires

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Bibliographic Details
Main Author Aaker, David A. (Author)
Format Electronic eBook
LanguageEnglish
Published New York, New York : Morgan James Publishing, [2018]
Subjects
vyprávění
image organizace
řízení značky
marketing
storytelling
corporate image
brand management
elektronické knihy
případové studie
monografie
electronic books
case studies
monographs
Online AccessFull text
ISBN9781683506126
Physical Description1 online zdroj

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