The trend management toolkit : a practical guide to the future
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes an...
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Houndmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2014.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781137370099 9781137370105 9781137370082 9781349475193 |
| Physical Description | 1 online zdroj |
Cover
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| 100 | 1 | |a Kjaer, Anne Lise, |e author. | |
| 245 | 1 | 4 | |a The trend management toolkit : |b a practical guide to the future / |c Anne Lise Kjaer. |
| 264 | 1 | |a Houndmills, Basingstoke, Hampshire ; |a New York, NY : |b Palgrave Macmillan, |c 2014. | |
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| 520 | |a In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge.- Resumé vydavatel | ||
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| 650 | 0 | 9 | |a marketing research |2 eczenas |
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| 655 | 9 | |a monographs |2 eczenas | |
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