The trend management toolkit : a practical guide to the future

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes an...

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Bibliographic Details
Main Author Kjaer, Anne Lise (Author)
Format Electronic eBook
LanguageEnglish
Published Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014.
Subjects
strategický management
marketingový výzkum
strategic planning
marketing research
elektronické knihy
monografie
electronic books
monographs
Online AccessFull text
ISBN9781137370099
9781137370105
9781137370082
9781349475193
Physical Description1 online zdroj

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Summary:In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge.- Resumé vydavatel
Bibliography:Obsahuje bibliografické odkazy a index.
ISBN:9781137370099
9781137370105
9781137370082
9781349475193
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
Physical Description:1 online zdroj

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