Marketing research

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Bibliographic Details
Main Authors:	McDaniel, Carl, Jr., 1941- (Author), Gates, Roger H., 1942- (Author)
Format:	Book
Language:	English
Published:	Hoboken, NJ : Wiley, [2018?]
Edition:	Eleventh edition
Subjects:	marketingový výzkum marketing research učebnice vysokých škol textbooks (higher)
ISBN:	978-1-119-39212-5 978-1-119-58649-4
Physical Description:	xvi, 596 stran : černobílé ilustrace ; 26 cm