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|x Učební osnovy. Vyučovací předměty. Učebnice
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|a Principles of marketing /
|c Philip Kotler, Gary Armstrong with Marc Oliver Opresnik
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|a 18e, global edition
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1 |
|a Harlow ;
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|a San Francisco ;
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|a Sydney ;
|a Dubai ;
|a Singapore ;
|a Hong Kong ;
|a Tokyo ;
|a Seoul ;
|a Taipei ;
|a New Delhi ;
|a Cape Town ;
|a Sao Paulo ;
|a Mexico City ;
|a Madrid ;
|a Amsterdam ;
|a Munich ;
|a Paris ;
|a Milan :
|b Pearson,
|c [2021]
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4 |
|c ©2021
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| 300 |
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|a 728 stran :
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|a Armstrong, Gary
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