Principles of marketing

• Main Authors: Kotler, Philip, 1931- (Author), Armstrong, Gary (Author), Opresnik, Marc Oliver, 1969- (Author)
• Format: Book
• Language: English
• Published: Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2021]
• Edition: 18e, global edition
• Subjects: marketing; učebnice vysokých škol; textbooks (higher)
• ISBN: 978-1-292-34113-2 1-292-34113-0
• Physical Description: 728 stran : barevné ilustrace ; 28 cm
• Item Description: Terminologický slovník