Advertising theory

• Other Authors: Rodgers, Shelly (Editor), Thorson, Esther (Editor)
• Format: Book
• Language: English
• Published: New York ; London : Routledge, Taylor & Francis Group, 2019
• Edition: Second edition
• Series: Routledge communication series
• Subjects: reklama a propagace > teorie; advertising > theory; sborníky; papers of several authors
• ISBN: 978-0-8153-8250-8
• Physical Description: xx, 548 stran : ilustrace ; 24 cm