Internet, phone, mail, and mixed-mode surveys : the tailored design method

• Main Authors: Dillman, Don A., 1941- (Author), Smyth, Jolene D., 1978- (Author), Christian, Leah Melani, 1979- (Author)
• Format: Book
• Language: English
• Published: Hoboken : Wiley, [2014]
• Edition: Fourth edition
• Subjects: kvalitativní výzkum; sociální výzkum; sběr dat; dotazníky; qualitative research; social research; data collection; questionnaires; příručky; handbooks and manuals
• ISBN: 978-1-118-45614-9; 978-1-118-92129-6; 978-1-118-92130-2
• Physical Description: xvii, 509 stran : ilustrace ; 27 cm

"The classic survey design reference, updated for the digital ageFor over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thorough...