Business planning and market strategy

Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, s...

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Bibliographic Details
Main Author: Valentin, Erhard K., (Author)
Format: eBook
Language: English
Published: Thousand Oaks, California : SAGE Publications, Inc, [2014]
Subjects:
strategický management
podnikatelské projekty
strategic planning
business planning
elektronické knihy
příručky
electronic books
handbooks and manuals
ISBN: 9781483312613
9781483323831
Physical Description: 1 online zdroj (272 stran) : ilustrace

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Table of contents

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007 cr |||||||||||
008 150610t20142015caua eof 001 0 eng d
999 |c 104183  |d 104183 
020 |a 9781483312613  |q (electronic bk.) 
020 |a 9781483323831 
035 |a (OCoLC)931603443  |z (OCoLC)962324179  |z (OCoLC)962325011  |z (OCoLC)965345596 
040 |a NLE  |b eng  |e rda  |c NLE  |d EBLCP  |d N$T  |d IDEBK  |d OCLCF  |d ANG  |d YDX  |d OCLCQ  |d UUM  |d OCLCQ  |d UKMGB  |d OCLCQ 
072 7 |a 005  |x Management. Řízení  |2 Konspekt  |9 4 
080 |a 005.21  |2 MRF 
080 |a 005.511  |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
080 |a (035)  |2 MRF 
100 1 |a Valentin, Erhard K.,  |e author. 
245 1 0 |a Business planning and market strategy /  |c E.K. Valentin, Weber State University. 
264 1 |a Thousand Oaks, California :  |b SAGE Publications, Inc,  |c [2014] 
264 4 |c ©2015 
300 |a 1 online zdroj (272 stran) :  |b ilustrace 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote 'thinking inside the box', author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning & Market Strategy apart from conventional 'how to' planning guides.- Resumé vydavatel 
590 |a SAGE  |b SAGE Knowledge All Titles 
650 0 7 |a strategický management  |7 ph116291  |2 czenas 
650 0 7 |a podnikatelské projekty  |7 ph124161  |2 czenas 
650 0 9 |a strategic planning  |2 eczenas 
650 0 9 |a business planning  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a handbooks and manuals  |2 eczenas 
776 0 8 |i Print version:  |a Valentin, Erhard K.  |t Business planning and market strategy.  |d Los Angeles : SAGE, [2015]  |z 9781452282152  |w (DLC) 2013039087  |w (OCoLC)858660281 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://sk.sagepub.com/books/business-planning-and-market-strategy  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c SAGE 

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